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Approximately 73% of the global market prefers websites that have content in their native language. Word-for-word translation does not usually work because there are nuances of language that are lost in translation. Such inaccuracies can significantly change the context of the message.
There are many useful tools available on the Internet that will help you translate your website.
1. Google Translate (translate.google.com)
Google Translate is one of the easiest ways to translate a website for free. It can quickly translate the content of a website into over 100 languages.
You can translate an entire website by typing the web address in the box on the left. Select the language you want to translate from the list. You will see a link in the box on the right. Clicking that link will take you to the translated website. This is useful to see what your website would look like when translated into another language. Keep in mind that there are certain elements on the translated website that are not actually translated, such as the text in the images.
The other way to translate a website is to copy-paste the text in the box on the left. Google will automatically translate the text in the right box.
Google Translate, although clever and accurate most of the time, may not capture the nuances and subtleties hidden in a language.
2. Essays ScholarAdvisor (essays.scholaradvisor.com/order)
This service uses professionals who are native English speakers, and this way you will always get impeccable website content. You will be able to select the quality level: standard, premium, and platinum quality. The cost depends on the selected functions.
3. Langify for Shopify users (apps.shopify.com/langify)
If you manage your online store through Shopify, you can easily translate your website using this application for which you will pay a monthly cost. Langify was developed specifically for Shopify and automatically translates the website according to the customer’s location. Your customers can choose another language using a customizable language switch.
Unlike Google Translate, Langify can translate images. However, similar to Google Translate, Langify is a bot and does not have the ability to verify that the website translation is 100% correct.
4. Smartling (smartling.com)
Smartling is a service that mimics the features of an automatic translation. It is fully automated and uses a team of human translators to do the actual work. It captures the content of your website, sends it for translation to the professional translators, and then uploads it back to your website. You can be sure that your translations will be done in a timely manner.
Designed primarily for B2B companies, it costs quite a lot for most small and medium-sized companies. To get a personalized offer for your business, you need to register.
For the second part of this topic, check out our article: 3 useful tools for translating your website (second part).
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