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A website’s content should be available in as many languages as possible, but translating a website from your native language into a foreign language or vice versa is not as simple as it sounds.

Website translation can help you expand your business in e-commerce and reach the world market.

Some languages are spoken more than others. Over the past 19 years, the number of Chinese Internet users has increased, followed by Spanish, Arab, and Russian users.

An European Commission survey shows that nine out of ten Internet users have said that they will always choose to visit websites in their native language, one out of five people will never look at a website that is not in their native language and 42% of people will not buy anything from a website that is not in their native language. The consumers want to buy a product with information in their own language and this is more important than the price.

If you want to find out about the advantages of running an online business, check out our article on this topic: Top 7 advantages of running an online business.

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